Email campaigns that actually get opened – and turn into phone calls.
Your customers live in their inbox all day long. The problem isn’t sending email – it’s sending email they actually want to open, read, and act on. Chicago Style Media builds simple, consistent email programs that keep your brand in front of people between searches, jobs, and appointments.
What Our Email Marketing Focuses On
- Keeping your best customers warm between jobs or visits.
- Following up with leads who didn’t say “yes” on the first call.
- Educating people so they see you as the obvious choice locally.
- Driving real actions – calls, form fills, appointments – not just opens.
Why email still matters when everyone’s talking about AI and social.
Algorithms change. Ad platforms get more expensive. Your email list is one of the few marketing assets you actually own. When we dial in the message and cadence, email becomes the steady drumbeat that supports your Google Ads, SEO, streaming TV, and social.
For local businesses in McHenry and Lake County, email is often the missing piece: the bridge between someone hearing your name and finally booking a job, scheduling a consult, or coming back again.
- Re-engage old leads who went silent instead of constantly chasing brand new ones.
- Stay in front of your best customers with helpful tips, reminders, and offers.
- Announce seasonal promotions without relying only on ads and social posts.
- Turn one-time buyers into repeat customers and referrals.
- Build authority with simple education that answers the questions they actually ask.
What you get with Chicago Style Media email marketing.
You don’t need a 47-step drip sequence. You need a clear plan, a consistent sender, and emails that sound like your brand – not a template everyone else is using.
Done-for-you campaign calendar
We help you map out what to send, when to send it, and who to send it to – from monthly newsletters to seasonal promos and follow-up campaigns.
Clean list, better deliverability
We tidy up your list, segment the right groups, and set up proper sending practices so more of your emails land in inboxes, not the spam folder.
Lead nurture that feels human
Every email is written in plain language, with clear calls to action that make it easy for people to call, schedule, or reply when they’re ready.
Our email marketing process.
Simple, transparent, and built around your real-world sales cycle – not a software demo.
Audit & strategy
We review your current list, tools, and past campaigns, then build a plan around your revenue goals, seasonality, and sales process.
Setup & templates
We clean up your sending setup, create branded templates, and build a simple content calendar focused on value and offers – not fluff.
Ongoing campaigns
We write, design, and schedule regular campaigns and basic automations (like new lead welcome or estimate-follow-up) so your pipeline never goes cold.
Review & refine
Each month we review performance in normal language – which emails are working, which segments respond best, and what we’re trying next.
Email marketing packages.
Pricing depends on your list size, how often you want to send, and how much of the writing you’d like us to handle. Most local clients start in one of these three buckets.
Newsletter + Seasonal Promos
For businesses that just need consistent, on-brand communication without overcomplicating things.
- Monthly or twice-monthly email campaigns written and designed for you
- Basic list cleanup and segmentation (customers vs. leads, etc.)
- Simple content calendar tied to your seasons and promotions
- Monthly recap with opens, clicks, and high-level takeaways
Lead Nurture Engine
For brands that want to make sure every lead and customer hears from you regularly, without feeling hammered.
- Regular campaigns (newsletters, offers, education) written and managed for you
- New lead welcome / estimate-follow-up sequences built and monitored
- Segmentation by service, interest, or location where it makes sense
- Testing of subject lines, send times, and offers over time
Email as a Revenue Channel
For teams that treat email as a core revenue driver and want us deeply involved in strategy and execution.
- Deeper automation flows for leads, customers, and reactivation campaigns
- Quarterly testing roadmap for offers, hooks, and email themes
- Alignment with Google Ads, SEO, social, and streaming campaigns
- Detailed reporting tied to leads, appointments, and revenue (when trackable)
Email marketing FAQs.
Straight answers for business owners who know they should be emailing more, but haven’t had the time or a plan.
Do I need a huge list for email marketing to work?
No. A small, high-quality list usually performs better than a giant messy one. If you have past customers, leads, or people who’ve requested information, you have enough to start. Part of our job is to help you grow that list the right way over time.
Which email platform do you use?
We’re flexible. Many local businesses use tools like Mailchimp, Klaviyo, ActiveCampaign, or even platforms built into their CRM. We’ll work with what you have or recommend a simple option that fits your size and goals – no giant software overhaul required.
Can you just write the emails and let my team send them?
Absolutely. Some clients want full-service execution, others only want strategy and copywriting. We can write the emails, subject lines, and schedules so your team can plug them into your existing system.
How often should we email our list?
It depends on your industry, seasonality, and how “hot” your list is. For most local businesses, 1–4 sends per month is a healthy starting point. We’ll set a cadence that feels consistent without becoming annoying.
How do we know if it’s working?
We look at more than open rates. We track clicks, replies, and – where possible – calls, form fills, and appointments that can be tied back to email. Every month you’ll know what went out, how it performed, and what we’re doing next.
Ready to finally put your email list to work?
If your inbox is full of other people’s marketing, but your customers rarely hear from you, let’s fix that. We’ll build an email plan that matches your brand and doesn’t feel like spam.
