Most Google Ads Fail Because They're Set Up Wrong.
We build campaigns that book real jobs.
Chicago Style Media runs Google Ads for local businesses who want results you can measure: booked calls, booked jobs, and real return. If you want “instant results,” don’t track numbers, or can’t keep up with your own demand, this isn’t for you.
105
Booked Jobs
From one HVAC account running a clean, intent-driven Search build.
$36
Cost Per Job
Not “cost per click.” Cost per booked job, tracked end-to-end.
7X
Return on Ad Spend
Measured against real revenue outcomes—not vanity metrics.
Chicagoland Case Study
$3,850/mo → 105 booked jobs (at $36 per job)
Most agencies “turn on Google Ads” and let broad match + automation throw money at whatever it can find. We did the opposite: strict Search, strict intent, strict tracking.
- Budget: $3,850/month ad spend
- Result: 105 booked jobs
- Efficiency: $36 cost per booked job
- Outcome: 7× return on ad investment
What made it work
We tracked every call and form fill, then built the account around high commercial intent. No guessing. No hoping.
- Exact + phrase match with high-intent keywords (no “throwing stuff at the wall”)
- Ad copy focused on saving time and money (not “branding”)
- Zip-code targeting to concentrate spend in high-income areas
- Negative keywords to eliminate window shoppers, browsers, and spam
- Call tracking + form tracking so we optimize based on reality
The biggest lie: “You can just run Google Ads yourself.”
Most business owners believe Google’s AI will “optimize” their campaigns. In the real world, it often does the opposite—driving spam, fake leads, and low-quality calls that waste your time while your ad costs climb.
We’re not here to sell clicks. We’re here to help you buy high-intent customers who are ready to hire.
How Chicago Style Media runs Google Ads
We don’t do what Google recommends. We do what works for local companies that need calls and booked jobs.
- Search campaigns only (no Performance Max)
- LSAs only when warranted based on competition and market conditions
- Zip codes & high-income areas outperform vague demographics and broad “regions”
- Calls + form fills are great—if it’s all tracked
- Negative keywords to block low-intenders, window shoppers, and spam traffic
- Campaigns stripped to the essentials to stay in front of buyers, not browsers
Quality over quantity (because “leads” can be fake)
We track calls and form fills because if your front office struggles, your return tanks. We monitor what’s coming in and tell you the truth—because we have skin in the game.
- If it’s a bullshit call, it doesn’t help you—or us.
- We optimize based on call quality, not inflated lead counts.
- We use real-time dashboards so you can see performance without waiting on a monthly PDF.
Landing pages beat most websites
Most websites are distracting, confusing, and not built to convert. We prefer dedicated landing pages that give prospects one clear path: call or submit a form.
- Cleaner message, fewer distractions, higher conversion rates
- If your site is bad, we fix it (Ken handles optimization + conversion upgrades)
- We care about booked outcomes—not “traffic”
Who manages your campaigns
Your account isn’t outsourced. It’s managed by our team starting with Amanda—Google certified, formerly worked at Google, and knows exactly how to keep campaigns clean, controlled, and profitable.
- Real-time dashboards
- Call tracking on everything
- Monthly updates + optimization meetings
- Clear communication and accountability
“How much will this cost me?”
That’s the most common question,and it makes sense. But the better question is: What is one booked job worth to you?
Google Ads should be judged by return, not price. We’ll look at your market, competition, margins, and capacity, then tell you what it would take to win—and whether it’s worth doing at all.
How Our Google Ads Process Works
- We audit demand, competition, and job economics before running ads.
- We build strict Search campaigns using exact and phrase match only.
- We target high-income zip codes, not vague demographics.
- We track every call and form submission.
- We optimize based on booked jobs and call quality—not clicks.
Google Ads — FAQs
These are the most common questions we hear from home service business owners before running Google Ads with Chicago Style Media.
How much does Google Ads management cost?
It depends on your market, competition, margins, and capacity. We don’t price Google Ads like a commodity or a fixed “package.” The real question is: what is one booked job worth to your business? If the math works, we’ll tell you. If it doesn’t, we won’t recommend running ads.
Can I run Google Ads myself?
You can—but most owners end up wasting money by following Google’s AI recommendations, using broad match keywords, and optimizing for clicks instead of booked jobs. That’s how spam, fake leads, and low-quality calls take over an account.
Do you run Performance Max campaigns?
Yes, but not recommended at first. For most businesses, we focus on strict Search campaigns so we can control keyword intent, lead quality, and spend. Performance Max removes visibility and often drives junk traffic.
Do you track calls and form submissions?
Yes. Every call and form fill is tracked. If your front office struggles to convert leads, we’ll tell you because your return on ad spend depends on what happens after the phone rings.
Do you use landing pages or my existing website?
We prefer conversion-focused landing pages. Most websites are distracting, confusing, and not built to convert paid traffic. If your site is hurting performance, we fix it.
Who is a good fit for your Google Ads service?
Local businesses with a minimum $2,500/month marketing budget, the ability to track basic business numbers, and the capacity to handle new demand.
Apply to Work With Chicago Style Media
Fill out our intake form. If we believe we can produce a real return for your business, we’ll schedule a meeting. If not, we’ll tell you that too.
Tip: The more accurate your numbers are, the faster we can tell you if Google Ads will work in your market.